HOW TO PROMOTE YOUR BUSINESS AND PRODUCTS USING LINKEDIN

---

Are you an entrepreneur wondering how to use LinkedIn to market your business? Do you want to find an ideal client so that you can ultimately make more sales?

If that sounds like you, tune in because in this post you will learn how to use LinkedIn to promote your products & services and to find your ideal clients.

So if you are new here, please consider subscribing to the newsletter, so that you can be notified on the latest content immediately they are released.

INTRODUCTION

LinkedIn now has over 600,000,000 users, 61 million of those uses are eye level influencers and 40 million are in decision making positions within their organization.

That is why you need LinkedIn to help you grow your business. So today you will learn 7 tips to help you grow your business on LinkedIn, so that you can market and attract the right clients or customers. So let’s jump right in.

7 TIPS TO HELP YOU GROW YOUR BUSINESS ON LINKEDIN

1) OPTIMIZE YOUR LINKEDIN PROFILE

If your profile is not top notch, chances are that your ideal clients will never find you, and if they do find you, they are going to be turned away. So optimize your profile before you start seeking new clients or customers.

So now, I’m going to give you a quick run down of the 7 sections of your profile that must be optimized to receive success on LinkedIn’s profile;

· Headshot: You want to make sure that your headshot is professional, that you are smiling and make sure that your appearance is appropriate for your industry.

· Professional headline: You want to use an industry specific headline that has keywords or keyword phrases that your ideal clients might search in order to find you on the platform.

· Summary: Now, the LinkedIn summary is the most overlooked section on LinkedIn, and take it from me, it is the most difficult to compose. However, with a simple few strategies you ca write a simple summary that effectively talks about who you are and what you have to offer a potential client. But on a general note, you want your paragraphs short and straight to the point. Use bullet points if you can to break up the content and headings or subheadings and make sure you include your email address at the end so that a potential client could easily get in contact with you.

· Experience section: In your work experience section, make sure you list some of your greatest career accomplishment. Mention some of the biggest projects you’ve worked on and some of the biggest problems you have helped others solve. Again, make this section keyword heavy as well.

· Education and training: Your education section can help you stand out from all the others, feel free to add activities and societies that you participated in, or maybe there were groups and clubs that you remember of, list that as well.

· Skills and Endorsements: You want to add a combination of soft and hard skills. Remember, soft skills are a little bit harder to quantify, but these skills like communication, leadership and team work. Hard skills are skills that you’ve learned over time, through your education and your training; these are things like accounting, booking, and project management. List your most important skills first and by default LinkedIn will highlight your top 3 skills, so list your most important skills first, these are skills that you want to be known for.

· Recommendations: Recommendations from others are the perfect way to be recognized for some of the accomplishments that you’ve made or some of the value that you have provided to others. Ask for recommendations from previous clients or previous customers or you could even ask for recommendations from thought leaders in your industry.

2) CREATE A LINKEDIN PAGE FOR YOUR BUSINESS

Your LinkedIn company page will tell others more about the products and services that you offer. Now before you can create a LinkedIn business page, you need to have a personal LinkedIn accounts and you need to have verified your Email address.

Now, LinkedIn does a great job of working you through the process of creating a business page.

3) DEVELOP YOUR 30 SECONDS PITCH

Having your 30 seconds elevator pitch ready will give you more confidence when you talk to others on LinkedIn about your products and your services.

It is the perfect way to let others know about your expertise and qualification, and how you ca help them solve some of their biggest problems. This is an essential resource and will save you time and energy in the long run.

4) FIND YOUR TARGET AUDIENCE

Using the search tools available inside LinkedIn, you could easily find and target your ideal clients; I want you to think of this as the first step to building a relationship.

Let’s say for example that I am a freelance writer, I can use LinkedIn to target small business owners to let them know that I am available to help them with their blog post, their social media content, or even sales pages.

And LinkedIn makes targeting a particular audience extremely easy with its search filters, which are very specific to even narrow down to a local level effectively.

When you have finally narrowed down the audience to a specific niche or location or otherwise, you can now then begin connecting with them. And the best people to connect with first are those you are already connected to or connected to someone who is connected to them.

Once you find these individuals, you want to connect with, you can now go ahead and click the connect button. We always want to send a personalized connection request, so you select ‘add a note’ and from there you can add a connection request in the note on how you might be able to help them.

Try not to pitch in any product or service to them, just simply invite them to take part of the free content (if you have any) that you offer.

Now consider sharing a link to a blog post or video that you recently published that might be able to help to help them out in their own business or what you could even do is to invite them into your Email list by sharing some sort of free offer or some sort of opt in that they might be able to benefit from.

Note that you don’t want this to be spam; you want to keep this note short and simple and use it to start a new relationship.

5) USE THE NEWSFEED WISELY

Now is the time to use your newsfeed to share updates about your business, make meaningful posts and interact with your audience.

The main goal here is to share content that causes engagement and interest around who you are and what it is that you have to offer.

Now you can make a post either in your personal LinkedIn page or your business page. If you do it your business page I always recommend sharing the post from your personal LinkedIn account.

When it comes to what to post in your LinkedIn newsfeed, consider sharing inspirational content, such as a meaningful quote that might resonate with your network. You can also introduce an article or a blog post that you recently published.

Think about what your audience wants to know and produce content specifically for them.

Another tip for when it comes to using the LinkedIn newsfeed is to interact with others who also post on LinkedIn, you can like, comment and share the posts that they make, most likely they will do the same for you.

6) PUBLISH AN ARTICLE

LinkedIn publisher is the perfect tool to share your knowledge and expertise about topics in your industry. You don’t need a big fancy blog to be able to do this.

Start by focusing on areas you specialize in or areas you are passionate about, for me that is topics like affiliate marketing, social media marketing strategies, digital products or even SEO.

Create meaningful content on topics that you are passionate or that you specialize in and put in article form on LinkedIn and if you currently have a blog, consider taking your blog posts and repurposing them and putting those on LinkedIn as well.

Now, when it comes to sharing your content on LinkedIn both in the newsfeed and articles, I’m not going to tell you to post multiple times a day, this waters down your content and decreases your engagement.

However, I will say if you post once a day, 3-5 times a week in the newsfeed and potentially one article a week, this allows you to get your message across without watering down your content.

7) CREATE A POD

A pod is simply a group of individuals that support and interact with each other on LinkedIn. For example, when one person in the pod makes post or shares an article on LinkedIn they invite the others in the pod to like, comment and share the content of their post.

This type of engagement pushes your content out to more people and in turn increases your exposure.

The ideal size of a pod is 15-20 people, you don’t want to be spending all day liking, commenting and sharing other people’s post. Now everyone in the pod has to agree to only promote their highest quality content.

So develop a list of individuals that are in your industry or related industries and create your own pod.