HOW TO PROMOTE YOUR PRODUCTS AND BUSINESS WITH TUMBLR

In this post, I’m going to show you how to get more leads and customers using Tumblr, which is a massively popular blog social media site.

So your first step is to head over to Tumblr.com and sign up on the homepage. (Email, password, username) and your username is really important, just like Instagram, Pinterest, or Facebook, you want your username to be your brand name.

So if we are signing up for Legere Academy, we would want to use that to register as the username.

Once you have created your accounts and all that, the next step is to look for other blogs in your niche and then follow them, because Tumblr is all about following other people’s blogs and then sharing their content on your blog.

So what you are going to do is head over to the search bar, and then put in the keyword related to what your blog is going to be about.

And then you just want to find a blog that is good fits. They look like they produce good content and they’re related to what you’re blog is going to be about, and when you find some just click on the little blue plus sign and you will be following them. Do this till you find about 5, then click on the next step.

Next, you want to add some more details about you and your brand. So if you are creating a Tumblr around your brand you’d want to add your Logo, but if it was more of a personal brand, you’d want to upload headshots, adjust it and then click Save.

Then under the title, you add your title (the title of the brand or business) and then a little description about what your brand is about. You could put a slogan or something that is associated with your brand and then click the next step.

If you want you could download their app, depending on what mobile device you use, or just continue with the web version.

So once you see this screen you are good, you officially have a Tumblr blog.

Your next step is to find the theme that is in line with your brand and what your Tumblr blog is going to be about.

And to do that you click on your picture here and this will take you to your blog.

Now to find a theme, click on the customize button on the top right corner and click on themes, and then you could choose from hundreds of different themes that Tumblr has just as with WordPress.

So if you want a free theme, you can click on free, or if you have an idea of what you want your blog to look like, either single column or two-column or any of the numerous options.

So you could start with free themes, once you select any Tumblr would give you a preview of what your blog would look like with that theme.

So once you find one that looks nice, you then click on the use button and you can edit the theme however you like.

CREATING CONTENT

Now there are several different ways to add content to Tumblr;

• TEXT (Options from the dashboard)

Unlike other blogging platforms, you don’t want to start writing things like ‘5 tips to this’ or ‘10 ways to that’ and so on. Those kinds of contents do not tend to perform well on Tumblr. It’s more eye-catching stuff like 4 examples of badass marketing.

This is because that is the kind of audience that tends to hang out on Tumblr and you can then add the normal content you would normally do on any other blog for the body.

Then you click on publish and if you want to see what it looks like you could go back to your profile and check it out.

• REBLOGGING OTHER PEOPLE’S CONTENT

When we first signed up, we followed some bloggers, but now we want to be a little more particular about who we are following so that then we can get their feed. So when you follow someone, their feed ends up on your dashboard.

What you want to do is to follow people strategically who are going to post content that your audience would be interested in and then you can reblog it.

So to do that, click on find blogs and Tumblr will show you some of the most popular blogs. So what you want to do is look on the right side of the page and find the category that fits best with your blog’s topics.

And then you want to find blogs in that space that publish content that your audience will be interested in and when you find a blog that looks like a good fit, hover over it and click on the follow button and now will follow that blog.

So now when you go to your Tumblr dashboard and that blog publishes something new, and you think it is cool and it is something that your audience would want to see, just like with any social media network, you want to share it.

So what you do is, you click a little arrow button at the bottom of the post and that will reblog the post. Now when you go back to your Tumblr blog, the post will be there.

So now when your audience sees this and they think that it’s cool they’ll appreciate it just as they would if you’d shared a great piece of content on Twitter or Facebook.

Reblogging also puts you on the radar screen of influential Tumblr blogs because when you reblog someone else’s content they are notified.

So when they see that you reblogged their content, they then in some cases even visit your blog, and then when they see something cool on your blog, they may reblog to return the favor.

But obviously, for them to do that you need to have great original content and that’s what I’m going to show you how to do right now.

HOW TO CREATE GOOD ORIGINAL CONTENT

As I mentioned earlier, not all content performs well on Tumblr. In general, pictures perform well. So let’s say that you wanted to announce that you just opened a website on Tumblr.

Now, instead of heading back to your dashboard, clicking the text button, and making a text-based announcement like “hey we just launched a website” you wouldn’t want to do that.

You would want to announce it with a picture.

• So you head back to your site

• Take a picture of whatever it is that you are announcing

• Copy the image location

• Go back to your dashboard

• Then click photo

• Click URL and enter the URL

And the image will be the center piece of your post. Whenever you want to publish something, whether it is the tips on how to do something or an announcement for your company, you will want to make it image-focused.

So if you are going to do like 5 steps on getting more Instagram followers, you will want to put that as 5 different images or one big image instead of making that text, and to explain what your image is about, you can add a caption below and then click publish.

CONCLUSION

So that’s all there is to marketing your business on Tumblr and just like with any other social media site, the most important thing is to get involved with the community and to share great content.

The only twist is that when you share content on Tumblr, make sure it is images most of the time.

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